American Diabetes Association
Alert Day

March 7, 2010

noneWe’re doing our part to stop diabetes! This year, for the first time ever, BHI is participating in the American Diabetes Association Alert Day—a one-day, “wake-up” call asking the American public – “What will you do to Stop DiabetesSM? Know your risk.” Held on the fourth Tuesday of every March, the 22nd annual Diabetes Alert Day is scheduled for Tuesday, March 23, 2010.

BHI is urging hearing health professionals across the country to join us in the Stop Diabetes movement. By encouraging hearing health patients to take the Diabetes Risk Test, the hearing health community can help save lives. The Diabetes Risk Test, created by the American Diabetes Association, asks users to answer simple questions about weight, age, family history, and other potential risks for pre-diabetes or type 2 diabetes. The test shows users whether they are at low, moderate, or high risk for type 2 diabetes. If they are at high risk, they are encouraged to talk with their health care provider.

Hearing loss is about twice as common in adults with diabetes compared to those who do not have the disease, according to a study funded by the National Institutes of Health (NIH). Yet hearing screenings typically are not part of the regular regimen of care that people with diabetes are routinely recommended to receive. Nor do the vast majority of doctors in today’s health care system include hearing health as a routine part of annual exams, leaving people with diabetes all the more vulnerable to the negative impact that unaddressed hearing loss has on an individual’s life.

Diabetes is a serious disease that threatens the lives of far too many Americans. While diabetes already strikes nearly 24 million children and adults in the United States, an additional 57 million, or one in five Americans, have pre-diabetes and are at high risk for developing type 2 diabetes.

BHI believes strongly that it is important that the hearing healthcare community become increasingly involved in diabetes outreach efforts. Until the day that we can stop diabetes altogether, let’s do what we can to make a meaningful difference in the lives of people with this disease by educating them on how they can identify and address diabetes-related hearing loss and take action to better preserve both their health and quality of life.

There are several ways you can participate in American Diabetes Alert Day. Here are just some ideas:

  • Organize a hearing screening in your community on March 23, Diabetes Alert Day, encouraging visitors to take the Diabetes Risk Test as well as to get their hearing tested.
  • Host a health fair and team up with other healthcare professionals.
  • Host a walk or run in your community.
  • Disseminate Diabetes Alert Day and hearing health information, including English and Spanish versions of the Diabetes Risk Test and the Diabetes Alert Day Backgrounder.
  • Issue a customized press release and share our BHI diabetes and hearing loss backgrounder facts - (Under the title ADA Stop Diabetes Campaign).
  • Send information through listservs.
  • Hang posters in prominent locations such as your office, library, local mall, or church.
  • Include a Diabetes Alert Day banner on your web site.
  • Include an article on Diabetes Alert Day in your newsletter, on your web site, or as a handout in your office.
  • Include a BHI article on diabetes and hearing health in your newsletter, on your web site, or as a handout in your office—or send it to your local newspaper for publication.  
To download materials on American Diabetes Association Alert Day, visit

To download BHI press information on the American Diabetes Association Alert day, visit (Under ADA Stop Diabetes Campaign)