BHI to Focus on Baby Boomers for Better Hearing and Speech Month

April 13, 2007

May is Better Hearing and Speech Month and presents an invaluable opportunity to educate people about hearing loss and its treatment.

This year our focus is on baby boomers. With nearly 15 percent of Americans between the ages of 41 and 59 already experiencing hearing problems, boomers and their families are an important audience to reach. Our goal is to motivate as many individuals in this age group as possible to get their hearing checked so they can address any hearing health problems early on.

In the next couple of weeks the Better Hearing Institute will be involved in a number of activities designed to promote hearing health and hearing solutions at both a National and local level. So look for further communication from us. The components of this year's BHSM program are as follows:

  1. Press release on Better Hearing and Speech Month including media advisory.

  2. Income study release of the results of our study linking hearing loss and income to tens of thousands local newspapers using the NAPS news service.

  3. Local press kit for hearing health professionals will be released on April 23, 2007 by separate communication. The kit will include:
    1. customizable press release,
    2. background on hearing health,
    3. fact sheet on baby-boomers and hearing devices when talking to the press,
    4. income study fact sheet,
    5. downloadable income study in PDF format,
    6. NAPS article titled "Money Matters: Hearing loss may mean income loss" as well as web linkage to determine if it has been placed in local newspapers,
    7. sample advertisement leveraging the income study.

  4. Media cultivation. Hearing screenings at the National Press Club in Washington, DC and presentation of the hearing loss and income study to the media.

  5. Hearing on the Hill. Presentation of the hearing loss and income study to members of the Senate and House of Representatives at the Library of Congress in Washington DC.

  6. Video & radio news releases. Media distribution of video and radio news releases highlighting hearing loss among baby-boomers. The shoot occurred at the Better Hearing Institute and the practice of Dr. Paul Pessis in Highland Park, Illinois. This news release discusses the impact of untreated hearing loss on income and features Dr. Pessis and a few of his successful baby boomers.

  7. CNN Health Alert on hearing loss and its treatment. As in the video news release, this piece features successful baby boomers and highlights current technology. This CNN health alert will be shown in tens of thousands of physician offices nationwide.

The Better Hearing Institute (BHI) is excited to participate in a reinvigoration of Better Hearing and Speech month. Our goal is to elevate the importance of healthy hearing at the National level and to give hearing healthcare practitioners the tools to promote their practices by motivating people with hearing loss to seek a solution while in the prime of life.

The BHI looks forward to working with allied hearing health organizations and America's 25,000 hearing health professionals in educating baby boomers on the importance of healthy hearing.


Sergei Kochkin
Executive Director
Better Hearing Institute

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