Better Hearing and Speech Month 2010:
Hearing Health in Today's Health Care System

April 26, 2010

With America focused on health care as never before, it’s time that hearing health be more fully integrated into the larger health care system and recognized by health care gatekeepers as a vital component to an individual’s overall well-being and quality of life.

The theme for this year’s Better Hearing and Speech Month is Hearing Health in Today’s Health Care System; and the Better Hearing Institute (BHI) is launching a national effort to urge physicians and nurse practitioners across the country to include hearing health assessments as a routine part of their patients’ physical exams.
BHI is sending letters about the importance of hearing health to the American Medical Association (AMA), the American Academy of Family Physicians (AAFP), the American Academy of Pediatrics (AAP), the American College of Physicians (ACP), the American Association of Clinical Endocrinologists (AACE), and the American Academy of Nurse Practitioners (AANP). The letters ask the organizations to urge their members to include hearing examinations as a routine part of physical exams.

BHI also is promoting its online hearing test ( where individuals can quickly and confidentially assess if they need a comprehensive hearing check by a hearing professional.  BHI is urging individuals to share this information with their health care professional and ask that it be included in their electronic medical record.

For Better Hearing and Speech Month, BHI is inviting all hearing health professionals nationwide to advocate for “Hearing Health in Today’s Health Care System" and to disseminate information within their own practices and local communities.

  • According to MarkeTrak VIII, fewer than 15 percent of those who received a physical exam in the last year said they received a hearing screening by their physician or nurse during that exam, despite the fact that more than 95 percent of those with hearing loss could benefit from hearing aids.

    We hope you will join us in our national outreach and download our 2010 hearing health professional local media kit. It consists of the following:
    • Customizable press release for hearing health professionals
    • Backgrounder on hearing health
    • Fact sheet on Hearing Health in Today’s Health Care System
    • BHI OpEd article: Integrating Hearing Health into Today’s Health Care System
    • Key messages for interviews with reporters
    • BHI screening audiogram form
    • BHI quick hearing check
    • And our new revised FAQ pamphlet on Hearing Loss: A Call to Action
Our goal at the BHI is to develop a portfolio of BHSM media campaigns. As alternatives to this year’s campaign hearing healthcare professionals are welcome to use previous campaigns which we deem as still relevant: In our next eNewsletter look for our second annual Women’s Health Week Campaign (May 9-15) in partnership with the U.S. Department of Health and Human Services' Office on Women's Health