New BHI Counseling Article:
Tips for Hearing in Noise

May 30, 2008

"Tips for hearing in noise" - the third in a series of aural rehab articles for the general public written for BHI by Advisory Board member Dr. Patricia Kricos, University of Florida, Gainesville-creates realistic expectations about hearing loss and hearing aid functionality, especially in noisy situations. In a consumer-friendly manner, it guides persons with hearing aids through methods for optimizing their experience in noise using technology and communication strategies. Explaining binaural advantage, digital signal processing, directional hearing aids, FM technology, as well as auditory training, the article includes a very fine list of practical things a person with hearing loss can do in environments where it is particularly difficult to communicate or hear, such as in restaurants or reverberant environments (e.g., places of worship). Hearing health professionals are encouraged to download this article to share with their patients. We thought this was such a good article that we have written to most of the syndicated columnists in America to share Dr. Kricos' tips with their readers.

Dr. Patricia Kricos, a Professor of Audiology at the University of Florida, received her bachelor's degree from the University of Texas at El Paso, and her master's and Ph.D. degrees from the Ohio State University (1973). Since 1981, she has taught in the audiology program at the University of Florida. Her major clinical and research interests are in audiologic rehabilitation with older adults, about which she has published a number of articles and book chapters. She co-edited a book with Sharon Lesner entitled Audiologic Rehabilitation of Older Adults: A Practical Approach. Currently President of the Academy of Rehabilitative Audiology, she also serves on the Board of Directors of the American Academy of Audiology.

In this BHI series, Dr. Kricos has also written: "Communication strategies: It takes two to tango!" and "Clear speech for communication partners."

As advocates for your patients, you may consider gathering local information that you could share with your patients during your counseling sessions:

  1. Develop a list of restaurants within a five-mile radius of your office, and rate them on a ten-point scale in terms of environmental friendliness to people with hearing loss. Perhaps you could even take dosimeter readings at peak times and publish this information to share it with your patients.
  2. Develop a list of places of worship that are inductively looped or that offer ALD technology compatible with your patients' hearing aids. If the places of worship are not wired, see if you can convince them to do so (though they are not mandated to do so according to ADA).
  3. Also develop a list of theatres that offer ALD technology. If they don't, talk to the managers of the theatres as a means of influencing the theatres to become compliant with ADA legislation.

MarkeTrak has clearly shown that Multiple Environmental Listening Utility (MELU) is the secret to high levels of satisfaction with hearing aids. If we can help people with hearing loss reclaim functionality in listening situations important to them, then you can be assured that their quality of life has improved and in turn they will tell their social network.

Publication Archives

We receive many requests for reprints of past publications written by Sergei Kochkin. All publications for the period 1989-2003 are now available for download on the BHI website: MarkeTrak I-VI, customer satisfaction studies, market development papers, and edited journals. They are now available at under Publication Archives. Publications for the period 2004-present are listed at:

In the future, we will make available complete archives for the BHI since its inception in 1973.

Father's Day Press Articles Available to Hearing Health Professionals

We have developed two press releases which hearing health professionals may want to modify to promote their practice this Father's Day. The first is technology focused and is titled: "Give Dad the Smallest Power Tool in the World: Amp-Up His Hearing This Father's Day"; the second press release is more relationship oriented and is titled: "Father's Day: Give Dad the Gift of Hearing". Hearing health professionals may download these Father's Day articles at (under local flyers/articles).