BHI Launches Caregiver Safety Media Campaign

August 31, 2007

According to BHI MarkeTrak research 1 in 5 new users of hearing aids are motivated by safety concerns to seek a solution for their hearing loss. In other words a critical incident caused them to realize that continued denial of their hearing loss would result in harm either to themselves or a loved one.

Most young children spend considerable time with their grandparents; and at least 30% of those 65 or older and 1 in 6 baby boomers have hearing loss. The older the grandparent the greater the likelihood they will have hearing loss. Effective caregivers need to be environmentally vigilant to assure the safety of children; the ability to hear is a key component in assuring safe care-giving; and the ability to listen is imperative for quality time with the child. The risks of not hearing a smoke or carbon monoxide detector, an intruder, or a child crying in the backyard could be fatal or result in injury. Spending too much time speech reading while driving can cause a crash, as can failing to hear a siren.

With the start of school and many communities celebrating National Childhood Injury Prevention Week in September the Better Hearing Institute has initiated a safety awareness campaign targeted to caregivers who have delayed treatment for their hearing loss.
  • Enlisting the help of a safety consultant, who also has a hearing loss we have submitted a comprehensive article for publication to the editors of all key parenting and women's magazines titled "Is Your Child Safe When Grandpa Can't Hear?"

  • A shorter version with the same title has been submitted through the NAPS network to thousands of local community newspapers. Hearing health professionals are encouraged to contact the editors of their local newspapers to get this article into print. Left unmodified, editors will print this article at no cost to the professional. As with our income study NAPS release, hearing health professionals are permitted to modify it with their own contact information as a method of promoting their practice. Local editors can access this article under the category "Protecting Our Children" . In 30 days we will issue a monitoring site which will enable hearing health professionals to see where the article has been placed.

  • We have issued a press release on this topic titled "Child Safety Often Depends on Caregiver's Ability to Hear" to all key parenting, women's and family oriented editors.

  • Hearing health professionals are encouraged to use this BHI source material for submitting OpEd pieces to their local newspapers as they have done with the tax credit initiative, the BHI income study and Better Hearing and Speech Month.