ADHD Awareness Week: October 14-20, 2012

September 19, 2012


The Better Hearing Institute (BHI) is asking hearing healthcare professionals to help us in promoting ADHD Awareness Week (October 14-20) again this year to help ensure that children with Attention-Deficit/Hyperactivity Disorder (ADHD) and/or those undergoing diagnosis also receive appropriate hearing healthcare.

Studies show that hearing loss, Auditory Processing Disorders (APD), and other communication disorders frequently coexist with ADHD and other cognitive disorders. What’s more, children struggling with undiagnosed hearing loss and/or APD often exhibit similar behavior characteristics as those with ADHD. When left unaddressed, both ADHD and hearing health issues can jeopardize a child’s academic performance, social development, and self-esteem.

BHI strongly encourages hearing health professionals to join us in ensuring that parents and educators get the information they need to help America’s youth overcome ADHD and any co-existing hearing health issues. In promoting ADHD Awareness Week, we will underscore the importance of ruling out hearing loss and APD when making a careful and accurate ADHD diagnosis. We also will encourage appropriate treatment by a hearing healthcare professional, when hearing loss and/or APD co-exist with ADHD.

Here are some suggestions for how you can join in the effort:
Disseminate information on ADHD, including BHI’s backgrounder on ADHD and hearing health.

  • Issue BHI's press release customized for your practice. If you can get a quote from a local expert on ADHD that would add a nice touch to your press release.
  • Send information through listservs.
  • Hang posters in prominent locations such as your office, library, local mall, or church.

To download BHI’s ADHD Awareness Week media kit (local press release, ADHD and hearing health backgrounder), visit http://old.betterhearing.org/professionals/public_relations_campaigns.cfm, under 2012 ADHD Campaign.
To find out more about ADHD Awareness Week, ADHD, and to download materials, visit http://www.adhdawarenessweek.org/.

Thank you for helping in our ADHD Awareness Week outreach efforts!