BHI Screens Boomers for Hearing Loss at AARP

October 15, 2010

Over a 3 day period at the AARP Convention in Orlando, the BHI conducted threshold screenings on 321 Boomers and seniors using our teaching audiogram. At times AARP members stood in a line more than a dozen people long to get tested, wondering if all those years of rock concerts and discos had impacted their hearing. This was a well attended show (20,000 people) with every conceivable product and service represented to improve the quality of lives of this generation of consumers. In total, seven hearing health organizations or hearing aid manufacturers were represented.

Our consumer trade-show panels were designed to communicate:

  • Myths about hearing loss
  • The impact of hearing aids on quality of life
  • The prevalence of hearing loss & the fact that physicians seldom screen for hearing loss

1,500 earplugs were gobbled up on the first day alone with the message “Protect Your Hearing”. We also used the earplugs as a teaching tool by asking people to see if they could function in their daily lives with the earplugs in their ears. The consequent 32 dB sound reduction clinically would amount to a "mild" hearing loss. Our message was that, even with this so-called "mild" loss, they would in fact find it quite difficult if not impossible to function in their daily lives. In addition, attendees were given a copy of our extensive“Your Guide to Better Hearing” to take home for further review.

BHI’s involvement in AARP was a great success. We are very thankful for the dedicated and professional service of audiologists Susan Cuttler, AuD, Robert F. Zelski, AuD, University of South Florida (Clinical Instructor) and AuD students Kristen Weinbaum and Stacey O'Brien also of the University of South Florida; and hearing instrument specialists: Nick Viscuso, John Moore, Randy Ellsworth, Leanne E. Polhill and Alan L. Lowell; and BHI’s Micah Spangler.

The next AARP convention is in Los Angeles and BHI will be there!!

(Photos by Micah Spangler for BHI)