BHI Promotes World Diabetes Day

November 8, 2010 this year, the Better Hearing Institute (BHI) is joining in the global effort to promote World Diabetes Day, which takes place every November 14. The date marks the birthday of Frederick Banting, who, along with Charles Best, is credited with the discovery of insulin. We are inviting all hearing health professionals across America to join us in the effort.

Diabetes poses a multitude of health risks to the over 300 million people worldwide who are now living with the disease. But many do not understand the threat the disease also may pose to their hearing health. Alarmingly, their doctors may not be fully cognizant of the risk either.

According to a study funded by the National Institutes of Health (NIH), hearing loss is about twice as common in adults with diabetes compared to those who do not have the disease. And adults with pre-diabetes—whose blood glucose is higher than normal but not high enough for a diabetes diagnosis—have a 30 percent higher rate of hearing loss compared to those with normal blood sugar.

The researchers suggest that diabetes may lead to hearing loss by damaging the nerves and blood vessels of the inner ear. Autopsy studies of diabetes patients have shown evidence of such damage.

Despite these findings, hearing screenings typically are not part of the regular regimen of care that people with diabetes are routinely recommended to receive.

To help ensure that people with diabetes get the hearing healthcare they need, BHI is joining in the global effort to promote World Diabetes Day again this year. BHI also is urging anyone with diabetes to take our quick and confidential online hearing test today at to determine if they need a comprehensive hearing check by a hearing professional.

World Diabetes Day is the primary global awareness campaign of the diabetes world. It was introduced in 1991 by the International Diabetes Federation (IDF) and the World Health Organization (WHO) in response to the alarming rise in diabetes around the world. In 2007, the United Nations marked the Day for the first time with the passage of the United Nations World Diabetes Day Resolution in December 2006, which made the existing World Diabetes Day an official United Nations World Health Day.

There are several ways you can participate in World Diabetes Day. Here are just some ideas:

To download materials on World Diabetes Day, visit

If you do organize an event, please be sure to register it free of charge on the World Diabetes Day web site at For more information please go to

Each year, World Diabetes Day presents an important opportunity for the entire hearing healthcare community to take a leadership role in helping to ensure that people with diabetes get the information and hearing care they need. We encourage and greatly appreciate your participation.