Better Hearing Institute


Panasonic Digital Hearing Instruments Earn Good Housekeeping Seal

Panasonic’s 4-Series Digital Hearing Instruments Feature a Unique Contemporary Design with High-Performing Features

CHICAGO, IL (October 27, 2011) – Panasonic Healthcare Group today announced that all of the Panasonic 4-Series (RIC) digital hearing instruments, the 9-channel (WH-409MZ), 12-channel (WH-412LZ) and 16-channel (WH-416KZ), have earned the Good Housekeeping Seal after evaluation by the Good Housekeeping Research Institute.

“After a review by the experts at the Good Housekeeping Research Institute, we’re thrilled to welcome the Panasonic hearing aid products to our family of Good Housekeeping Seal-holding products,” said Patricia Haegele, Senior Vice President/Publisher of Good Housekeeping. “For over 100 years the Seal has been relied upon by consumers in helping them with their product purchasing decisions.”

The Panasonic 4-Series is a Receiver-in-Canal (RIC) digital hearing instrument which provides a comfortable, open-fit solution for users with mild to moderately severe hearing loss.  The device’s small size (30mm x 12mm x 6.4mm) and stylish waveform design make it possible for it to be worn discreetly behind the ear.  The 4-Series digital hearing instrument features Dual Focus technology that integrates noise reduction and directivity control to improve the accuracy of analyzing noise components.  Dual Focus suppresses noises coming from the rear and sides, allowing for a focus on voice communication coming from the front producing comfortable hearing conditions and optimizing speech intelligibility.

“Panasonic is again honored to be recognized by the Good Housekeeping Research Institute and to receive the prestigious Good Housekeeping Seal for our 4-Series line of Receiver-in-Canal digital hearing instruments,” said Yoshi Yuasa, Senior Vice President of Panasonic Corporation of North America.  “As a recognized leader in consumer electronics, Panasonic is committed to providing customers with high-performing digital hearing instruments to fit a variety of lifestyles.  The advanced technology in our devices coupled with inspired design, make them comfortable to wear, easy to use, and truly effective in providing enhanced sound quality for those who are hard of hearing.”

Since 1909, the Good Housekeeping Seal has been granted to products that have been submitted for and passed a rigorous evaluation by the Good Housekeeping Research Institute. As part of Good Housekeeping’s policy, if a product receiving the Seal proves to be defective within two years from the date it was first sold to a consumer by an authorized retailer, Good Housekeeping will replace the product or refund the purchase price.

Previously, the Panasonic JZ Series digital hearing instruments earned the Good Housekeeping Seal in April, 2011.

To learn more about Panasonic digital hearing instruments, including features and specifications, please visit:

Please contact Lori Chiazzo, for high resolution photos of the 4-Series Digital Hearing Instruments

About Panasonic Healthcare Group
Based in Secaucus, NJ Panasonic Healthcare Group is a business group of Panasonic Corporation of North America.  Bringing together Panasonic’s expertise in a wide range of health and medical device technologies the business unit develops products for the healthcare industry relating to hearing care and diagnostic machines.  For more information visit or

About Good Housekeeping
Founded in 1885, Good Housekeeping ( magazine reaches 25 million readers each month.  In addition to the print title, there is the Good Housekeeping Research Institute, the consumer product evaluation laboratory of Good Housekeeping magazine.  Founded in 1900 and continuing today with the same mission, the Research Institute is dedicated to improving the lives of consumers and their families through education and product evaluation.  Only products evaluated by the Good Housekeeping Research Institute can be accepted for advertising in the magazine, and thereby become eligible to display the Good Housekeeping Seal, the hallmark that provides assurance to readers that the products advertised in the magazine are backed by a two-year limited warranty against being defective, with specified exceptions. Readers can also interact with the brand on the digital front, with Good Housekeeping mobile ( In addition to its U.S. flagship, Good Housekeeping publishes 15 editions around the world.  Hearst Magazines is a unit of Hearst Corporation ( and is one of the world’s largest publishers of monthly magazines, with nearly 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly-owned subsidiary, The National Magazine Company Limited.  Hearst reaches more adults than any other publisher of monthly magazines (73.4 million total adults, according to MRI, Spring 2009).

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Editorial Contacts:
Lori Chiazzo, Panasonic

Lori Chiazzo
Panasonic Corporation of North America
One Panasonic Way
Secaucus, NJ 07094
Office: 201-392-4178