Better Hearing Institute


Celebrity Outreach Program

Step 1: Download our Notable American flyer and HIPAA release and share it with the celebrity.

Step 2: Send the completed HIPAA release with contact information and a cover letter introducing the celebrity to the Better Hearing Institute to the attention of:

Sergei Kochkin, Ph.D., Executive Director
Better Hearing Institute (Suite 104)
790 Frontage Road
Northfield, IL 60093

If you or the celebrity want to discuss their possible involvement with BHI first please contact Sergei Kochkin at 847-441-4385 or by email.

Step 3: By mail we will send the celebrity a contract of agreement, samples of BHI literature, a short background survey regarding their hearing loss and hearing loss solution, and also a request for press photographs. This will form the basis of our campaign, to be shared with our PR firm, and ultimately become the Celebrity Circle write-up.

Step 4: For every successful referral received (contract, success story and press photos) we will give the referring hearing health professional:

  • 100 free copies of our award-winning “Your Guide to Better Hearing” ($155 value) OR 10 free physician referral kits including the hearing healthcare professional training program (if you are not already a member of the BHI Physician Referral Development Program) ($125 value)

The ultimate reward is that your referred celebrity could make a difference in motivating America’s 24 million people with untreated hearing loss to seek help. Please understand that BHI reserves the right to reject submitted celebrities if they do not fit our national public relations objectives.