Better Hearing Institute

 


MarkeTrak

MarkeTrak is our tracking survey of the hearing-impaired population and hearing aid market. It is usually conducted every 3-4 years to 80,000 households utilizing the National Family Opinion Panel. Listed below are the various surveys presented in chronological order.

Kochkin, S. (2012, June). 20Q: Highlights from MarkeTrak. AudiologyOnline, Article #2439. Source: http://www.audiologyonline.com/articles/article_detail.asp?article_id=2439 Download PDF (818 KB).

Kochkin, S. (2012, July). 20Q: More highlights from MarkeTrak. AudiologyOnline, Article #2442. Source: http://www.audiologyonline.com/articles/article_detail.asp?article_id=2442 Download PDF (814 KB).

MarkeTrak VIII (2008)

Kochkin, S. MarkeTrak VIII: 25 year trends in the hearing health market. The Hearing Review, Vol. 16 (11), October 2009, pp.12-31. Download PDF (2.88 MB).
Kochkin S. MarkeTrak VIII: The key influencing factors in hearing aid purchase intent. Hearing Review. 2012; 19(3):12-25. Download PDF (1 MB).
Kochkin, S. MarkeTrak VIII: Utilization of PSAPs and Direct-Mail Hearing Aids by People with Hearing Impairment. The Hearing Review, June 2010; Volume 17, Number 6: Pages 12, 14, 15, & 16. Download PDF (2 MB).
Kochkin, S. MarkeTrak VIII: Reducing patient visits through verification and validation, Hearing Review, 2011;18(6):10-12. Download PDF (1.3 MB)
Kochkin, S. MarkeTrak VIII: Patients report improved quality of life with hearing aid usage, Hearing Journal, Vol. 64 (6), June 2011, pp. 25-32  Download PDF (1.8 MB)
Kochkin, S. MarkeTrak VIII: Mini-BTEs tap new market, users more satisfied, The Hearing Journal, March 2011 - Volume 64 - Issue 3 - pp 17-18,20,22,24. Download PDF (432 KB)
Sergei Kochkin, PhD; Douglas L. Beck, AuD; Laurel A. Christensen, PhD; Cynthia Compton-Conley, PhD; Brian J. Fligor, ScD; Patricia B. Kricos, PhD; Jay B. McSpaden, PhD; H. Gustav Mueller, PhD; Michael J. Nilsson, PhD; Jerry L. Northern, PhD; Thomas A. Powers, PhD; Robert W. Sweetow, PhD; Brian Taylor, AuD; and Robert G. Turner, PhD. MarkeTrak VIII: The Impact of the Hearing Healthcare Professional on Hearing Aid User Success, The Hearing Review, Vol 17 (No.4), April 2010, pp. 12-34. Download PDF (10 MB)
Kochkin, S. MarkeTrak VIII: Customer satisfaction with hearing aids is slowly increasing. The Hearing Journal, Vol. 63 (1), January 2010, pp. 11-19. Download PDF (1.1 MB)
Kochkin, S. The Efficacy of Hearing Aids in Achieving Compensation Equity in the Workplace, The Hearing Journal, Volume 63 (10), October 2010, pp 19-28  Download PDF (2.6 MB)
Kochkin, S., Tyler, R. and Born, J. MarkeTrak VIII: Prevalence of Tinnitus and Efficacy of Treatments, The Hearing Review, Vol. 18 (12), November 2011, pp. 10-26 Download PDF (930 KB)

MarkeTrak VII (2004)

Kochkin, S.; Luxford, W.; Northern, J. Mason, P.; and Tharpe, A.M. MarkeTrak VII: Are 1 million dependents with hearing loss in America being left behind? Hearing Review, Vol. 14(10), September 2007, pp. 10-36.
Download PDF (10 MB).
Kochkin, S. MarkeTrak VII: Obstacles to adult non-user adoption of hearing aids. The Hearing Journal, Vol. 60 (4), April 2007, pp. 27-43. Download PDF (4.52 MB)
Kochkin, S. MarkeTrak VII: Hearing Loss Population Tops 31 Million People, The Hearing Review, Vol. 12(7) July 2005, pp. 16-29. Download PDF (4 MB)
Kochkin, S. MarkeTrak VII: The Impact of Untreated Hearing loss on Household Income. Better Hearing Institute, Alexandria VA. (May 2007). Download PDF (678 KB).
Kochkin, S. MarkeTrak VII: Customer Satisfaction with Hearing Aids in the Digital Age, The Hearing Journal, Vol. 58(9) September 2005, pp. 30-37. Download PDF (920KB)

MarkeTrak VI (2000)

Kochkin, S. MarkeTrak VI: On the Issue of Value: Hearing Aid Benefit, Price, Satisfaction and Brand Repurchase Rates, The Hearing Review, Vol. 10(2) February 2003, pp. 12-25 (MR51.PDF 12.06 MB)
Kochkin, S. MarkeTrak VI: Isolating the Impact of the Volume Control on Customer Satisfaction, The Hearing Review, Vol. 10(1) January 2003, pp. 26-35 (MR50.PDF 2.18 MB)
Kochkin, S. MarkeTrak VI: Factors Impacting Consumer Choice of Dispenser & Hearing Aid; Use of ALDs & Computers, The Hearing Review, Vol. 9(12) December 2002, pp. 14-23 (MR49.PDF 3.87 MB)
Kochkin, S. MarkeTrak VI: Consumers Rate Improvements Sought in Hearing Instruments, The Hearing Review, Vol. 9(11) November 2002, pp. 18-22. (MR48.PDF 1.3 MB)
Kochkin, S. MarkeTrak VI: 10-Year Customer Satisfaction Trends in the US Hearing Instrument Market, The Hearing Review, Vol. 9(10) October 2002, pp. 14-25, 46. (MR47.PDF 5.0 MB)
Kochkin, S. MarkeTrak VI: The VA and Direct Mail Sales Spark Growth in Hearing Aid Market, The Hearing Review, Vol. 8(12) December 2001, pp. 16-24, 63-65. (MR44.PDF 14.1 MB)

MarkeTrak V (1997)

Kochkin, S. MarkeTrak V: Why my hearing aids are in the drawer: The Consumer's Perspective, The Hearing Journal, Vol. 53(2) February 2000, pp. 34-42. (MR41.PDF 92 KB)
Kochkin, S. MarkeTrak V: Baby Boomers spur growth in potential market, but penetration rate declines, The Hearing Journal, Vol, 52 (1) January 1999, pp.33-48. (MR34.PDF 107 KB)
Kochkin, S. MarkeTrak V: Customer Satisfaction Revisited, The Hearing Journal, Vol. 53(1) January 2000, pp. 38-55. (MR39.PDF 2.75 MB)

MarkeTrak IV (1994)

Kochkin, S. MarkeTrak IV: Correlates of Hearing Aid Purchase Intent. The Hearing Journal, Vol. 51(1), Jan 1998, pp 30-41. (MR32.PDF 5.13 MB)
Kochkin, S. MarkeTrak IV: What is the Viable Market for Hearing Aids? The Hearing Journal, Vol. 50(1), Jan 1997, pp 31-38. (MR23.PDF 3.03 MB)
Kochkin, S. MarkeTrak IV: 10 year trends in the hearing aid market: has anything changed? The Hearing Journal, Vol. 49(1), Jan 1996, pp 23-34. (MR20.PDF 1.63 MB)
Kochkin, S. MarkeTrak IV: Will CICs attract a new type of customer---and what about price? The Hearing Journal, Vol. 47(11), November 1994, pp 49-54. (MR17.PDF 1.01 MB)
Kochkin, S. MarkeTrak IV: Impact on purchase intent of cosmetics, stigma, and style of hearing instrument. The Hearing Journal, Vol. 47(9), September 1994, pp 29-36. (MR16.PDF 679 KB)

MarkeTrak III (1991)

Kochkin, S. MarkeTrak III: The Billion Dollar opportunity in the Hearing Instruments Market. The Hearing Journal, Vol. 46(10), October 1993, pp 35-38. (MR13.PDF 48 KB)
Kochkin, S. MarkeTrak III: Why 20 million in U.S. don't use hearing aids for their hearing loss. The Hearing Journal, 46(1):20-27; 46(2):26-31; 46(4):36-37., 1993. (MR11.PDF 4.78 MB)
Kochkin, S. MarkeTrak III: Would lower retail prices grow the market? The Hearing Journal, 45(9), September 1992, 33-38. (MR10.PDF 656 KB)
Kochkin, S. MarkeTrak III identifies key factors in determining customer satisfaction . The Hearing Journal, Vol. 45(8), August 1993, 39-44. (MR09.PDF 811 KB)
Kochkin, S. MarkeTrak III: Higher hearing aid sales don't signal better market penetration. The Hearing Journal, 45(7), July 1992, 47-54. (MR08.PDF 1.43 MB)

MarkeTrak II (1990)

Kochkin, S. MarkeTrak II: More MDs give hearing tests, yet hearing aid sales remain flat. The Hearing Journal, 44(2), February 1991, pp 24-35. (MR03.PDF 812 KB)

MarkeTrak I (1989)

Kochkin, S. MarkeTrak I: Introducing MarkeTrak: The consumer tracking survey of the hearing instruments market. The Hearing Journal, 43(5), May 1990, 17-27. (MR01.PDF 4 MB)