Better Hearing Institute


Publications on Trends in Hearing Loss

Kochkin S. MarkeTrak VIII: The key influencing factors in hearing aid purchase intent. Hearing Review. 2012; 19(3):12-25.
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Kochkin, S. MarkeTrak VIII: Utilization of PSAPs and Direct-Mail Hearing Aids by People with Hearing Impairment. The Hearing Review, June 2010; Volume 17, Number 6: Pages 12, 14, 15, & 16.
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S. Kochkin. MarkeTrak VIII: 25 year trends in the hearing health market. The Hearing Review, Vol. 16 (11), October 2009, pp.12-31.
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Kochkin, S.; Luxford, W.; Northern, J. Mason, P.; and Tharpe, A.M. MarkeTrak VII: Are 1 million dependents with hearing loss in America being left behind? Hearing Review, Vol. 14(10), September 2007, pp. 10-36.
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Kochkin, S. MarkeTrak VII: Obstacles to adult non-user adoption of hearing aids. The Hearing Journal, Vol. 60 (4), April 2007, pp. 27-43.
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Kochkin, S. MarkeTrak VII: Hearing Loss Population Tops 31 Million People, The Hearing Review, Vol. 12(7) July 2005, pp. 16-29.
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Kochkin, S. MarkeTrak VI: The VA and Direct Mail Sales Spark Growth in Hearing Aid Market, The Hearing Review, Vol. 8(12) December 2001, pp. 16-24, 63-65.
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